I’m Brendan Ziolo, a technology marketing and business development executive that has over 15 years of experience with technology companies in Dallas, Silicon Valley, Toronto and Ottawa. I’ve successfully launched several start-ups (Kindsight, acquired by Alcatel-Lucent; Sipera Systems, acquired by Avaya; and TimeStep, acquired by Newbridge Networks) and led the relaunch of Certicom, a public company, where the share price increased 7.5x during my tenure.
I’m currently the Head of Large Enterprise Marketing at Alcatel-Lucent were I lead the company’s overall marketing efforts into these new markets including strategy, messaging, content creation, demand generation, brand awareness and communications.
As a security expert, I’ve provided comment on the latest trends in various media outlets including ABC, MSNBC, FOX Business, BusinessWeek, PCMag, Network World, eWeek, TMCnet, Government Security News, and others.
During my award-winning career, I’ve developed strategic go-to-market plans, generated demand for the companies’ solutions, launched innovative products and designed creative marketing campaigns with strong ROI. I’ve built industry-leading brands through focused messaging and increased exposure and credibility through prominent coverage from media and analysts. I’m a motivational leader who has energized his team to achieve top levels of performance.
If I had to choose three words to describe my personal brand attributes, they would be:
- Strategic: I believe marketing is a strategic activity that must be focused on generating demand and helping sales close more deals. It is not just a collection of tactics or pretty slides. I’ve been successful by clearly defining the objectives and developing the strategic plan to surpass them.
- Creative: Creativity is not just cool design but an approach to solving problems. I excel at finding new and creative ways to market the company and product, which can make the difference between a successful campaign with strong ROI and failure.
- Execution: The best plan or idea is nothing if it’s not executed better than anyone else. Getting things done is my biggest strength whether that’s by motivating someone to do their best or by just rolling up my sleeves and doing it myself.
I’m also a loving husband and proud father of my 4 year old son, who are my top priorities. But, when time allows, I am an aspiring writer who blogs here while struggling to finish my first novel and a photographer trying to get out and take more pictures.