At Alcatel-Lucent, we invent and deliver trusted, simpler, and adaptable networks for large enterprises that respond efficiently and cost effectively to emerging business opportunities and shifting user needs. As the IP networking and cloud specialist, we bring our leadership in IP and optics, our innovations in communications, and our dynamic start-up culture from our SDN venture, Nuage Networks, to meet the most demanding requirements of large networks and to unleash your business value.
At Alcatel-Lucent, I’m the Head of Large Enterprise Marketing were I lead the overall B2B marketing efforts for the company’s cloud, communications and networking solutions to large enterprises in the finance, healthcare and other verticals. I’ve built new solution offerings and developed the key messages that clearly positioned Alcatel-Lucent as a challenger in this market while developing the integrated marketing plan, including content creation, demand generation, brand awareness, social media and public relations.
- Planned and executed, with my team, the top integrated marketing campaign for Alcatel-Lucent in 2015 with the most marketing qualified leads (MQLs), the most sales qualified leads (SQLs), the second most content pieces downloaded, and over 80% of wins viewed at least 3 pieces of content.
- Launched The New Guy, an innovative demand generation campaign with over 800k YouTube views, which included videos, eBooks, digital marketing, social media and webinars.
- all initiatives for the healthcare vertical that positioned Alcatel-Lucent as digital transformation thought leaders, including content marketing, social media (Twitter and LinkedIn), coverage in Healthcare Business Tech and Network Computing and spoke at industry conferences.