Espial is a leading supplier of digital TV and IPTV software and solutions to cable MSOs and telecommunications operators as well as consumer electronics manufacturers. Espial’s middleware, video-on-demand, and browser products power a diverse range of pay-TV and Internet TV business models. Over 35 million licenses of its patented software are in use across the world.
At Espial, I was the Director, Marketing Communications where I built and managed the Espial brand while directing a team of ten contributors to execute events, lead generation campaigns, public relations, writing, design and web sites.
- Planned and executed the company’s most successful vertical marketing campaign, which targeted the interactive TV/set-top box industry, and included the Espial Seminar Series.
- Managed PR agencies that generated increasing coverage in the US, UK, and Germany.
- Developed integrated marketing strategies that provided the greatest ROI in terms of qualified lead generation.