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Brendan is the best marketeer that I know “period”. Almost all that I have learned about marketing came from him.
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Your B2B marketing team
Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
The Blog
Build your expertise by reading some posts on how to make your marketing better and deliver results.
Six classic principles of B2B marketing that still matter
The old saying, “Don’t reinvent the wheel,” continues to carry a lot of wisdom. After all, wheels have been around for millennia and haven’t…
Continue Reading Six classic principles of B2B marketing that still matter
Building one team to drive revenue for your organization
Peter and I started this Bridging the Sales and Marketing Divide series a few weeks ago to get to the bottom of the persistent…
Continue Reading Building one team to drive revenue for your organization
Creating sales-ready collateral that moves buyers along their journey
Sales teams often find marketing collateral impractical or unsuited to the sales process. Marketing teams, on the other hand, struggle to understand why sales…
Continue Reading Creating sales-ready collateral that moves buyers along their journey