I strongly believe that you should never stop learning and marketing is no exception. It has changed dramatically during my career both in terms of they types media and how you can measure almost everything now. At the same time, many key pillars of marketing from simple, differentiated messaging to the importance of content have not even if they are sometimes ignored. Through my blog, upcoming book and resources , I’m sure you will find some new insights.
I’ve been blogging on again and off again for over a decade. You will find a collection of posts over the years that has shown how marketing and my thinking has evolved. This is my sandbox for sharing new ideas and hopefully some of them help you solve a challenge or inspire.
Still a work in progress, I’ve wanted to write a marketing book for some time. With my new adventure, this will become higher on my priority list. I want to share all the lessons I’ve learned through the years to help others build better marketing strategies that deliver results.
Everyone needs help finding the right tools, templates or even books. I’ve collected a number of tools that I use and recommend along with books that I’ve read which have helped me to be a better marketer. I will be adding templates to help you develop better marketing plans.