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Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
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Why ‘minimum viable marketing’ is the perfect approach for B2B startups
Tight budgets and limited resources make marketing a challenge for nearly all B2B startups. Applying the concept of a minimum viable product (MVP) to…
Continue Reading Why ‘minimum viable marketing’ is the perfect approach for B2B startups
Top marketing challenges of B2B startups and how to solve them
Over the past few weeks, I’ve had some cool conversations with B2B tech founders, CEOs, sales leaders and other recent connections on LinkedIn. They’ve…
Continue Reading Top marketing challenges of B2B startups and how to solve them
How to plan a clear, more achievable B2B content calendar
My last few blog posts have focused on the time and effort it takes to create great content that tells a compelling story and…
Continue Reading How to plan a clear, more achievable B2B content calendar