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Micaela Giuhat
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Brendan is the best marketeer that I know “period”. Almost all that I have learned about marketing came from him.
Roy Pereira
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Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
The Blog
Build your expertise by reading some posts on how to make your marketing better and deliver results.
How to become a better marketer when you have no time
If there’s one thing about marketing, it’s that it never stands still. It’s constantly evolving. On top of mastering and maintaining the fundamentals of…
Continue Reading How to become a better marketer when you have no time
Why context matters and how leveraging it can improve your B2B messaging
I’ve focused a fair bit lately on how B2B messaging needs to be simple, differentiated and consistent. That applies at the highest level of…
Continue Reading Why context matters and how leveraging it can improve your B2B messaging
Do B2B technology companies need to create a brilliant tagline?
“The ultimate driving machine” “Just do it” “The happiest place on earth” “A diamond is forever” “You’re in good hands” I’m sure you recognize…
Continue Reading Do B2B technology companies need to create a brilliant tagline?