I’ve helped these B2B technology companies launch wildly successful marketing campaigns:

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Brendan is by far the only “full blown marketing” professional I have seen in over 20 years of experience.
Micaela Giuhat

Let’s learn together
Do you need insights into the latest marketing best practises? Are you struggling to build out a better plan? Let me share some templates, tools and other resources.
Brendan is the best marketeer that I know “period”. Almost all that I have learned about marketing came from him.
Roy Pereira

Your B2B marketing team
Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
The Blog
Build your expertise by reading some posts on how to make your marketing better and deliver results.
How to plan a clear, more achievable B2B content calendar
My last few blog posts have focused on the time and effort it takes to create great content that tells a compelling story and…
Continue Reading How to plan a clear, more achievable B2B content calendar
My 3 words for 2023
I published “My 3 words” for the first time back in 2015 and while I missed a couple of years, I did get back…
Why detailed B2B buyer personas make a winning content strategy
A lot of B2B content ends up being ‘audience agnostic’: written to appeal to multiple roles or verticals for efficiency’s sake or because target…
Continue Reading Why detailed B2B buyer personas make a winning content strategy