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Brendan is the best marketeer that I know “period”. Almost all that I have learned about marketing came from him.
Roy Pereira
Your B2B marketing team
Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
The Blog
Build your expertise by reading some posts on how to make your marketing better and deliver results.
Three email relationships every B2B marketer needs to build
It’s widely accepted that about 5% of prospects are in market and ready to buy at any given time. Many B2B marketers fixate on…
Continue Reading Three email relationships every B2B marketer needs to build
Five B2B content formats to drive demand in 2026
We’ve all seen download rates plummet as buyers get savvier about what’s worth their email address and what’s not. Marketing teams breaking through aren’t…
Continue Reading Five B2B content formats to drive demand in 2026
How marketing earns a seat at the revenue table
Marketing leaders increasingly want—and deserve—a seat at the revenue table. Not as the team that supports sales with collateral but as strategic partners who…
Continue Reading How marketing earns a seat at the revenue table