I’ve helped these B2B technology companies launch wildly successful marketing campaigns:
Let’s make your marketing better
All the insights and support you need to deliver better marketing results!
Let’s work together
Do you need some help making your marketing more strategic? Are you struggling to get better results? Let me help you take your marketing to the next level!
Let’s learn together
Do you need insights into the latest marketing best practises? Are you struggling to build out a better plan? Let me share some templates, tools and other resources.
Your B2B marketing team
Zinc Marketing helps B2B technology companies focus their marketing for better ROI. We build strategies, develop content and create demand so you can deliver results.
The Blog
Build your expertise by reading some posts on how to make your marketing better and deliver results.
Building one team to drive revenue for your organization
Peter and I started this Bridging the Sales and Marketing Divide series a few weeks ago to get to the bottom of the persistent…
Continue Reading Building one team to drive revenue for your organization
Creating sales-ready collateral that moves buyers along their journey
Sales teams often find marketing collateral impractical or unsuited to the sales process. Marketing teams, on the other hand, struggle to understand why sales…
Continue Reading Creating sales-ready collateral that moves buyers along their journey
Aligning sales and marketing for better lead management
Sales and marketing teams often disagree about what constitutes a qualified lead. Marketing may prioritize volume and engagement metrics, while sales focus on buyer…
Continue Reading Aligning sales and marketing for better lead management