Looking for tools, templates and books that can help you take your marketing to the next level and deliver results then you’ve come to the right place.
Here are some tools I recommend to help you make your marketing more effective. Please note, these are affiliate links.
ConvertKit for email marketing
ConvertKit helps you build your list to grow your business through attractive forms, trackable data, and simple but powerful automations. Check it out…
Leadpages for landing pages
Leadpages turns clicks into customers with high-converting landing pages and lead generation campaigns. Check it out…
Here is a list of books that I believe every marketer should have on their desk. While these are not current best sellers, many of the lessons taught in each are timeless.
New Rules of Marketing and PR by David Meerman Scott
This book is now in it’s sixth edition and it’s no wonder as it’s used in university and colleges to teach the new principles that marketers need to know in an online world driven by social media. It talks about how companies need to become publishers to reach buyers directly using blogs, social media, online video and other tactics. A great read full of lessons every marketer needs to know.
Selling the Invisible by Harry Beckwith
It’s a classic. While this book focuses on services, there are literally hundreds of lessons a marketer can learn to help them sell their services AND products better. The format makes this a quick read and lots of practical tips can be easily applied the next day. To this day, I haven’t seen a better template for writing elevator pitches and positioning statements. Beckwith’s other books are also worth adding to your marketers book shelf.
Differentiate or Die by Jack Trout with Steve Rifkin
The subtitle for this book says it all, “Survival in Our Era of Killer Competition”. What marketer doesn’t need to learn about that to help their company. The second edition has updated case studies that show you how to differentiate your product or services and dominate your market. There are a number of other great books by Trout, like Positioning which is written with Jack Ries, but I wanted to highlight one that fewer people have on their bookshelf already.