Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Tight budgets and limited resources make marketing a challenge for nearly all B2B startups. Applying the concept of a minimum viable product (MVP) to marketing can overcome many common hurdles. In …
Continue Reading about Why ‘minimum viable marketing’ is the perfect approach for B2B startups →
Over the past few weeks, I’ve had some cool conversations with B2B tech founders, CEOs, sales leaders and other recent connections on LinkedIn. They’ve shared stories about their innovative solutions …
Continue Reading about Top marketing challenges of B2B startups and how to solve them →
My last few blog posts have focused on the time and effort it takes to create great content that tells a compelling story and meets your business goals. But to do that consistently on an ongoing …
Continue Reading about How to plan a clear, more achievable B2B content calendar →
I published “My 3 words” for the first time back in 2015 and while I missed a couple of years, I did get back to it last year. Given my career changes this past year, I felt it more important than …
A lot of B2B content ends up being ‘audience agnostic’: written to appeal to multiple roles or verticals for efficiency’s sake or because target B2B buyer personas haven’t been defined. While this may …
Continue Reading about Why detailed B2B buyer personas make a winning content strategy →
We all know stories are powerful. They not only engage the audience but help them remember more. That’s why storytelling is so critical to your B2B content. Telling stories rather than simply …
Continue Reading about How a B2B content framework helps you tell better stories every time →
