Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Recently, I've looked at how creating content is the core element of your marketing plan, how to make it compelling and how to publish new content regularly. However, I wanted to link content back to …
Continue Reading about Mapping your Content to the Sales Funnel →
Over the last few posts, I think it’s clear that I'm passionate about creating compelling content as the cornerstone of your marketing plans. However, it’s one thing to create the greatest white …
Continue Reading about Creating a Content Publishing Schedule →
Last post, I talked about how content needs to be the cornerstone of your marketing efforts. However, you can't just put up any old content to address this need. The content needs to be valuable to …
Continue Reading about The Most Important Elements of Compelling Content →
Over the last few posts, we’ve looked at how to create a simple, differentiated and consistent message while ensuring the right message reaches the right audience at the right time. But how do you …
Continue Reading about Creating Compelling Content is THE Core Element of your Marketing Plan →
More often, than not, marketing is focused on the product and explaining what it does rather than how it solves your prospects problems. While both are important, I would argue that understanding your …
Continue Reading about Identifying your Target Market and Understanding your Audience →
Last week, I looked at the importance of developing a simple, consistent and differentiated message but that’s really only half of the equation when it comes to having your message heard. You also …
Continue Reading about Target the Right Audience with the Right Message at the Right Time →
