Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
More often, than not, marketing is focused on the product and explaining what it does rather than how it solves your prospects problems. While both are important, I would argue that understanding your …
Continue Reading about Identifying your Target Market and Understanding your Audience →
Last week, I looked at the importance of developing a simple, consistent and differentiated message but that’s really only half of the equation when it comes to having your message heard. You also …
Continue Reading about Target the Right Audience with the Right Message at the Right Time →
When you create and execute a sales-centric marketing plan, it’s important to build that plan on a strong foundation. I’ve seen a number of plans fail because they don’t communicate a clear message. …
Continue Reading about How to Build a Strong Foundation for all your Marketing Initiatives →
One of the main reasons I started this blog was to look at how marketing and sales need to be inextricably linked for a start-up, or any technology company for that matter, to be successful because …
Continue Reading about Three Core Strategies for Your Sales-centric Marketing Plan →
Over the last few weeks, I've talked about the why sales and marketing don't get along, how to better align them around the sales funnel and the need to clearly define the stages. This week, I found a …
Continue Reading about Is Business Development the Link Between Marketing and Sales? →
If the sales funnel is how you align sales and marketing, then defining the stages of the sales funnel is critical to strengthening that bond. While some (it should be all) organizations have embraced …
Continue Reading about How to Align Sales and Marketing Part 2: Defining the Sales Funnel →
