Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
One of the main reasons I started this blog was to look at how marketing and sales need to be inextricably linked for a start-up, or any technology company for that matter, to be successful because …
Continue Reading about Three Core Strategies for Your Sales-centric Marketing Plan →
Over the last few weeks, I've talked about the why sales and marketing don't get along, how to better align them around the sales funnel and the need to clearly define the stages. This week, I found a …
Continue Reading about Is Business Development the Link Between Marketing and Sales? →
If the sales funnel is how you align sales and marketing, then defining the stages of the sales funnel is critical to strengthening that bond. While some (it should be all) organizations have embraced …
Continue Reading about How to Align Sales and Marketing Part 2: Defining the Sales Funnel →
In my last post, I looked at the reason that marketing and sales don’t get along. While communication is the biggest issue, both parties also need to speak the same language. For me, the sales funnel …
Continue Reading about How to Align Sales and Marketing Part 1: Stages of the Sales Funnel →
It’s clearly the exception, not the rule, when you find an organization of any size where sales and marketing form a closely, bonded team that is totally in sync. And, maybe that’s asking for too much …
Continue Reading about Why Don’t Sales and Marketing Get Along? →
A few weeks ago I was asked what the most important metric was for marketing and I quickly answered REVENUE, as it was so clear to me, but I think that caught the other person off guard. Let me …
Continue Reading about The Most Important Marketing Metric →
