Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
In my last post, I looked at the reason that marketing and sales don’t get along. While communication is the biggest issue, both parties also need to speak the same language. For me, the sales funnel …
Continue Reading about How to Align Sales and Marketing Part 1: Stages of the Sales Funnel →
It’s clearly the exception, not the rule, when you find an organization of any size where sales and marketing form a closely, bonded team that is totally in sync. And, maybe that’s asking for too much …
Continue Reading about Why Don’t Sales and Marketing Get Along? →
A few weeks ago I was asked what the most important metric was for marketing and I quickly answered REVENUE, as it was so clear to me, but I think that caught the other person off guard. Let me …
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In my last post, I talked about how marketing for start-ups is different but most of the points I used contrasted it with marketing at larger companies. By doing that comparison, I didn’t mean to …
Continue Reading about Start-ups are Different than Small Business →
When I launched this blog, I said that one of the primary motivations behind it was to look at what marketing can do to make a start-up successful, which is fundamentally different than marketing at …
Continue Reading about How Marketing for Start-ups is Different? →
A couple of the questions that may arise as you open this first post is does the world really need another marketing blog and isn’t 2014 a bit late to be starting one? The simple answers …
