Over 100 years ago, department store mogul and marketing pioneer John Wanamaker said, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I think B2B marketers …
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Why fewer, killer tactics makes a great marketing strategy
A very typical marketing strategy often includes doing more to get better results. It could be anything from creating more content to sending another email or placing ads on other properties to …
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My 3 Words for 2022
We can finally put 2021 in the rearview mirror as we welcome 2022 with open arms and a sense of optimism. To my friends, readers and followers, I want to wish you all a very Happy New Year and a …
Hope is Not a Strategy for Your Marketing
I still remember vividly to this day, a sales pipeline review meeting, at a startup, where the product was missing a key feature that the customer needed to deploy it. Yet, the CEO kept badgering the …
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Your Marketing Does Not Need to be Perfect
Early on in my career, someone asked me if I believed the perfect marketing plan or flawless execution was more important. It was during an interview and I chose execution which is what the person …
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My 3 “B” Words for 2019
Wow! I can’t believe it’s been two full years since I did a blog post on this site :(. Things have been crazy busy but that’s a long story, which is not the point of this blog. During this time, I …