Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
B2B technology marketing organizations, both large and small, continually struggle to scale their capacity so they can deliver on more and more tactics. They increase their budget, hire additional …
Continue Reading about Marketing with focus: A better approach for B2B results →
Yogi Berra once said, “When you come to a fork in the road, take it.“ For those that don’t know Berra, he was an all-star catcher for the Yankees but may be remembered more for his Yogi-isms, …
Over 100 years ago, department store mogul and marketing pioneer John Wanamaker said, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I think B2B marketers …
A very typical marketing strategy often includes doing more to get better results. It could be anything from creating more content to sending another email or placing ads on other properties to …
Continue Reading about Why fewer, killer tactics makes a great marketing strategy →
We can finally put 2021 in the rearview mirror as we welcome 2022 with open arms and a sense of optimism. To my friends, readers and followers, I want to wish you all a very Happy New Year and a …
I still remember vividly to this day, a sales pipeline review meeting, at a startup, where the product was missing a key feature that the customer needed to deploy it. Yet, the CEO kept badgering the …
Continue Reading about Hope is Not a Strategy for Your Marketing →
