I realize it’s been a while since I posted, and that’s a long story, but with the new year I want to get back at it and this post seems like the best way to get started. For the past two years, …
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Can Social Selling Align Sales and Marketing
When I started this blog almost 2 years ago, one of my first posts was about why marketing and sales don’t get along. Unfortunately, since then, it’s not much better at most companies. At the time, …
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How Marketing Can Help with Social Selling
While it may be clear to many that social selling is critical to a company’s success. It’s another thing to get someone to take on more work even if they are convinced of the benefits. There are only …
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Five Key Elements of Social Selling
While there are many different definitions of social selling as I outlined in my last post, Koka Sexton, Global Senior Social Marketing Manager at LinkedIn, summarized it this way: “Social selling is …
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What is Social Selling?
One of my 3 words for 2016 was Learn and one area in particular that I wanted to focus on is social media and LinkedIn, since it's key for B2B marketing and sales. But, I’ve also wanted to explore how …
My 3 Words for 2016
Last year I finally decided to take the leap and try Chris Brogan’s “My 3 Words” exercise. In case you are not familiar, the idea is to come up with just three words that frame your goals and …