Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Early on in my career, someone asked me if I believed the perfect marketing plan or flawless execution was more important. It was during an interview and I chose execution which is what the person …
Continue Reading about Your Marketing Does Not Need to be Perfect →
Wow! I can’t believe it’s been two full years since I did a blog post on this site :(. Things have been crazy busy but that’s a long story, which is not the point of this blog. During this time, I …
I realize it’s been a while since I posted, and that’s a long story, but with the new year I want to get back at it and this post seems like the best way to get started. For the past two years, …
When I started this blog almost 2 years ago, one of my first posts was about why marketing and sales don’t get along. Unfortunately, since then, it’s not much better at most companies. At the time, …
Continue Reading about Can Social Selling Align Sales and Marketing →
While it may be clear to many that social selling is critical to a company’s success. It’s another thing to get someone to take on more work even if they are convinced of the benefits. There are only …
Continue Reading about How Marketing Can Help with Social Selling →
While there are many different definitions of social selling as I outlined in my last post, Koka Sexton, Global Senior Social Marketing Manager at LinkedIn, summarized it this way: “Social selling is …
Continue Reading about Five Key Elements of Social Selling →
