Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
While there are many different definitions of social selling as I outlined in my last post, Koka Sexton, Global Senior Social Marketing Manager at LinkedIn, summarized it this way: “Social selling is …
Continue Reading about Five Key Elements of Social Selling →
One of my 3 words for 2016 was Learn and one area in particular that I wanted to focus on is social media and LinkedIn, since it's key for B2B marketing and sales. But, I’ve also wanted to explore how …
Last year I finally decided to take the leap and try Chris Brogan’s “My 3 Words” exercise. In case you are not familiar, the idea is to come up with just three words that frame your goals and …
If you’ve followed my last couple of posts about the two main categories of content, you might get the idea that I don’t think there is a time and place for product related content in B2B technology …
Continue Reading about How to Make and Use Persuasive Content →
Many organizations produce some great product-focused content but wonder why it's not effective when they try to use it for demand generation. The issue is that most product content fits in the …
Continue Reading about Why do I Need to Produce Educational Content →
Creating compelling content can position you as a thought-leader and increase awareness of your company to your audience. It’s a key component of any marketing campaign but is critical to generating …
