Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
If you’ve followed my last couple of posts about the two main categories of content, you might get the idea that I don’t think there is a time and place for product related content in B2B technology …
Continue Reading about How to Make and Use Persuasive Content →
Many organizations produce some great product-focused content but wonder why it's not effective when they try to use it for demand generation. The issue is that most product content fits in the …
Continue Reading about Why do I Need to Produce Educational Content →
Creating compelling content can position you as a thought-leader and increase awareness of your company to your audience. It’s a key component of any marketing campaign but is critical to generating …
The average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep according to research completed by CEB's Marketing Leadership Council in partnership with Google. For …
Continue Reading about The Significance of 57% to B2B Marketers →
A recent discussion on the Chief Marketing Officer Network group on LinkedIn based on the post, The Death of Marketing Strategy by Glenn Myatt, caught my eye and got me to wondering: has it really …
Every so often, I'm reminded that many expect miracles from their marketing efforts or more accurately very quick results. Part of the reason is because we often talk about overnight successes but the …
Continue Reading about There is No Overnight Success in Marketing →
