One of my 3 words for 2016 was Learn and one area in particular that I wanted to focus on is social media and LinkedIn, since it's key for B2B marketing and sales. But, I’ve also wanted to explore how …
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My 3 Words for 2016
Last year I finally decided to take the leap and try Chris Brogan’s “My 3 Words” exercise. In case you are not familiar, the idea is to come up with just three words that frame your goals and …
How to Make and Use Persuasive Content
If you’ve followed my last couple of posts about the two main categories of content, you might get the idea that I don’t think there is a time and place for product related content in B2B technology …
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Why do I Need to Produce Educational Content
Many organizations produce some great product-focused content but wonder why it's not effective when they try to use it for demand generation. The issue is that most product content fits in the …
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The Two Main Categories of Content
Creating compelling content can position you as a thought-leader and increase awareness of your company to your audience. It’s a key component of any marketing campaign but is critical to generating …
The Significance of 57% to B2B Marketers
The average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep according to research completed by CEB's Marketing Leadership Council in partnership with Google. For …
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