A recent discussion on the Chief Marketing Officer Network group on LinkedIn based on the post, The Death of Marketing Strategy by Glenn Myatt, caught my eye and got me to wondering: has it really …
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There is No Overnight Success in Marketing
Every so often, I'm reminded that many expect miracles from their marketing efforts or more accurately very quick results. Part of the reason is because we often talk about overnight successes but the …
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New Integrated Marketing Approach: Part 3
For most, integrated marketing is about combining a number of different tactics into a campaign. But, it’s really important to look at integrated marketing not only from the perspective of what you …
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New Integrated Marketing Approach: Part 2
Last week, I talked about how you should question everything from time-to-time in order to improve what you are doing. And that’s how we ended up here, with a new approach to integrated marketing …
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What if You Questioned Everything You “Knew”
In Chris Brogan's newsletter this week, which I strongly encourage you to sign up for here, Chris talked about how earlier this year he started to presume everything he “knew” can’t be trusted before …
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New Integrated Marketing Approach: Part 1
It should be clear from my recent series of posts that integrated marketing, as previously defined, has a lot of potential but has failed to live up to it because campaigns don’t always integrate …
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