Creating compelling content can position you as a thought-leader and increase awareness of your company to your audience. It’s a key component of any marketing campaign but is critical to generating …
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The Significance of 57% to B2B Marketers
The average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep according to research completed by CEB's Marketing Leadership Council in partnership with Google. For …
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Is Marketing Strategy Dead?
A recent discussion on the Chief Marketing Officer Network group on LinkedIn based on the post, The Death of Marketing Strategy by Glenn Myatt, caught my eye and got me to wondering: has it really …
There is No Overnight Success in Marketing
Every so often, I'm reminded that many expect miracles from their marketing efforts or more accurately very quick results. Part of the reason is because we often talk about overnight successes but the …
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New Integrated Marketing Approach: Part 3
For most, integrated marketing is about combining a number of different tactics into a campaign. But, it’s really important to look at integrated marketing not only from the perspective of what you …
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New Integrated Marketing Approach: Part 2
Last week, I talked about how you should question everything from time-to-time in order to improve what you are doing. And that’s how we ended up here, with a new approach to integrated marketing …
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