Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
The average B2B buyer is 57% through the purchase decision before engaging a supplier sales rep according to research completed by CEB's Marketing Leadership Council in partnership with Google. For …
Continue Reading about The Significance of 57% to B2B Marketers →
A recent discussion on the Chief Marketing Officer Network group on LinkedIn based on the post, The Death of Marketing Strategy by Glenn Myatt, caught my eye and got me to wondering: has it really …
Every so often, I'm reminded that many expect miracles from their marketing efforts or more accurately very quick results. Part of the reason is because we often talk about overnight successes but the …
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For most, integrated marketing is about combining a number of different tactics into a campaign. But, it’s really important to look at integrated marketing not only from the perspective of what you …
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Last week, I talked about how you should question everything from time-to-time in order to improve what you are doing. And that’s how we ended up here, with a new approach to integrated marketing …
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In Chris Brogan's newsletter this week, which I strongly encourage you to sign up for here, Chris talked about how earlier this year he started to presume everything he “knew” can’t be trusted before …
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