I created this B2B content strategy and planning series and we created a B2B Content Survival Guide at Zinc Marketing to offer you practical, proven tips on how to survive, thrive and produce credible expert content with real value for the audiences you want to reach.
Check out the blogs below and download our Survival Guide below. If you want to have a session to discuss your B2B content challenges, we would be happy to have a call. Simply fill in the form below.
B2B Content Strategy and Planning Blog Series
Four B2B content planning pitfalls you really need to avoid
Let’s be honest. How many B2B content planning to-do lists start with “publish one blog a week” and end with “do a video series on X” — “oh, and maybe a webinar, too”? Many organizations seem to take that ‘everything plus the kitchen sink’ approach, as if producing the most content possible…
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Know how to set clear goals for more B2B content success
How can you know if you are achieving B2B content success? What does success look like for your business, in your industry? There’s a dizzying array of metrics you could track, in fact there are too many, with too many “it depends” attached when it comes to comparing your results against industry…
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How a B2B content framework helps you tell better stories every time
We all know stories are powerful. They not only engage the audience but help them remember more. That’s why storytelling is so critical to your B2B content. Telling stories rather than simply producing content, can set you apart. So, how do you tell better stories in B2B marketing? It starts by having…
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Why detailed B2B buyer personas make a winning content strategy
A lot of B2B content ends up being ‘audience agnostic’: written to appeal to multiple roles or verticals for efficiency’s sake or because target B2B buyer personas haven’t been defined. While this may allow you to create more content faster, it will be too generic to really provide value to your buyers.…
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How to plan a clear, more achievable B2B content calendar
My last few blog posts have focused on the time and effort it takes to create great content that tells a compelling story and meets your business goals. But to do that consistently on an ongoing basis, you also need a plan — with a detailed B2B content calendar at the heart…
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B2B Content Survival Guide
How to survive B2B content planning and development
Today’s B2B environment can feel like an unforgiving wilderness. Marketers have to create content that meets harsh deadlines and the high expectations of sales and product teams while appealing to audiences that demand a stream of new ideas.
For companies that need help succeeding at B2B content marketing, download our Survival Guide.
“A content planning session with Zinc Marketing is invaluable. Each time we do it, we get more focus, a clear list of deliverables, and discover a creative approach or format we haven’t tried. They have also developed some amazing content for Ubicquia that our sales teams absolutely love.”
Heather Ritchie
CMO, UbicquiaNeed help with your content planning and strategy?
Book a free content session with us to understand how you can survive your biggest content challenge.