Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Marketing leaders increasingly want—and deserve—a seat at the revenue table. Not as the team that supports sales with collateral but as strategic partners who actively drive growth and shape …
Continue Reading about How marketing earns a seat at the revenue table →
B2B marketers are under increasing pressure to deliver results, which amounts to filling the pipeline with high-quality prospects as quickly as possible in most cases. The urgent need to move quickly …
Continue Reading about Stop running cold campaigns: Use awareness to drive demand →
Generally speaking, about 40% of new businesses fail in the first three years. Having reached the three-year mark, that doesn’t surprise me. Owning and running a small business is not an easy road. …
If you’re a B2B technology marketer, chances are you’ve already tried every trick in the book. LinkedIn ads? Check. Webinars? Maybe a few that ended up being more "technical difficulties" than actual …
Continue Reading about The Top 5 B2B Media Platforms for Demand Generation →
A surprising number of organizations get bogged down in debates about which kind of marketing campaign to engage in: brand vs demand? This has always been puzzling to me since it’s clearly not an …
This time of year the web is overloaded with posts about resolutions, trends and goals. While I considered keeping quiet for a change and staying out of the fray, in the end I decided to continue my …
