We can finally put 2021 in the rearview mirror as we welcome 2022 with open arms and a sense of optimism. To my friends, readers and followers, I want to wish you all a very Happy New Year and a …
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Hope is Not a Strategy for Your Marketing
I still remember vividly to this day, a sales pipeline review meeting, at a startup, where the product was missing a key feature that the customer needed to deploy it. Yet, the CEO kept badgering the …
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Your Marketing Does Not Need to be Perfect
Early on in my career, someone asked me if I believed the perfect marketing plan or flawless execution was more important. It was during an interview and I chose execution which is what the person …
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My 3 “B” Words for 2019
Wow! I can’t believe it’s been two full years since I did a blog post on this site :(. Things have been crazy busy but that’s a long story, which is not the point of this blog. During this time, I …
My 3 Words for 2017
I realize it’s been a while since I posted, and that’s a long story, but with the new year I want to get back at it and this post seems like the best way to get started. For the past two years, …
Can Social Selling Align Sales and Marketing
When I started this blog almost 2 years ago, one of my first posts was about why marketing and sales don’t get along. Unfortunately, since then, it’s not much better at most companies. At the time, …
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