Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Here's a scenario that's more common than most marketing teams would like to admit. You run a campaign. The numbers come back reasonable. Leads generated, cost per lead within range, sales team …
Continue Reading about Marketing effectiveness is about more than the numbers →
It’s widely accepted that about 5% of prospects are in market and ready to buy at any given time. Many B2B marketers fixate on that 5%, building campaigns to prompt immediate sales. This is …
Continue Reading about Three email relationships every B2B marketer needs to build →
We've all seen download rates plummet as buyers get savvier about what's worth their email address and what's not. Marketing teams breaking through aren't necessarily the ones with the biggest budgets …
Continue Reading about Five B2B content formats to drive demand in 2026 →
Marketing leaders increasingly want—and deserve—a seat at the revenue table. Not as the team that supports sales with collateral but as strategic partners who actively drive growth and shape …
Continue Reading about How marketing earns a seat at the revenue table →
B2B marketers are under increasing pressure to deliver results, which amounts to filling the pipeline with high-quality prospects as quickly as possible in most cases. The urgent need to move quickly …
Continue Reading about Stop running cold campaigns: Use awareness to drive demand →
Generally speaking, about 40% of new businesses fail in the first three years. Having reached the three-year mark, that doesn’t surprise me. Owning and running a small business is not an easy road. …
