Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
B2B marketers are under increasing pressure to deliver results, which amounts to filling the pipeline with high-quality prospects as quickly as possible in most cases. The urgent need to move quickly …
Continue Reading about Stop running cold campaigns: Use awareness to drive demand →
Generally speaking, about 40% of new businesses fail in the first three years. Having reached the three-year mark, that doesn’t surprise me. Owning and running a small business is not an easy road. …
If you’re a B2B technology marketer, chances are you’ve already tried every trick in the book. LinkedIn ads? Check. Webinars? Maybe a few that ended up being more "technical difficulties" than actual …
Continue Reading about The Top 5 B2B Media Platforms for Demand Generation →
A surprising number of organizations get bogged down in debates about which kind of marketing campaign to engage in: brand vs demand? This has always been puzzling to me since it’s clearly not an …
This time of year the web is overloaded with posts about resolutions, trends and goals. While I considered keeping quiet for a change and staying out of the fray, in the end I decided to continue my …
The old saying, “Don’t reinvent the wheel,” continues to carry a lot of wisdom. After all, wheels have been around for millennia and haven’t really changed much for one important reason: because they …
Continue Reading about Six classic principles of B2B marketing that still matter →
