Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
If you’re a B2B technology marketer, chances are you’ve already tried every trick in the book. LinkedIn ads? Check. Webinars? Maybe a few that ended up being more "technical difficulties" than actual …
Continue Reading about The Top 5 B2B Media Platforms for Demand Generation →
A surprising number of organizations get bogged down in debates about which kind of marketing campaign to engage in: brand vs demand? This has always been puzzling to me since it’s clearly not an …
This time of year the web is overloaded with posts about resolutions, trends and goals. While I considered keeping quiet for a change and staying out of the fray, in the end I decided to continue my …
The old saying, “Don’t reinvent the wheel,” continues to carry a lot of wisdom. After all, wheels have been around for millennia and haven’t really changed much for one important reason: because they …
Continue Reading about Six classic principles of B2B marketing that still matter →
Peter and I started this Bridging the Sales and Marketing Divide series a few weeks ago to get to the bottom of the persistent misalignment between sales and marketing teams and come up with some …
Continue Reading about Building one team to drive revenue for your organization →
Sales teams often find marketing collateral impractical or unsuited to the sales process. Marketing teams, on the other hand, struggle to understand why sales won’t use what they’ve made and are …
Continue Reading about Creating sales-ready collateral that moves buyers along their journey →
