Generally speaking, about 40% of new businesses fail in the first three years. Having reached the three-year mark, that doesn’t surprise me. Owning and running a small business is not an easy road. …
Blog
The Top 5 B2B Media Platforms for Demand Generation
If you’re a B2B technology marketer, chances are you’ve already tried every trick in the book. LinkedIn ads? Check. Webinars? Maybe a few that ended up being more "technical difficulties" than actual …
Continue Reading about The Top 5 B2B Media Platforms for Demand Generation →
The brand vs demand debate is over
A surprising number of organizations get bogged down in debates about which kind of marketing campaign to engage in: brand vs demand? This has always been puzzling to me since it’s clearly not an …
My 3 Words for 2025
This time of year the web is overloaded with posts about resolutions, trends and goals. While I considered keeping quiet for a change and staying out of the fray, in the end I decided to continue my …
Six classic principles of B2B marketing that still matter
The old saying, “Don’t reinvent the wheel,” continues to carry a lot of wisdom. After all, wheels have been around for millennia and haven’t really changed much for one important reason: because they …
Continue Reading about Six classic principles of B2B marketing that still matter →
Building one team to drive revenue for your organization
Peter and I started this Bridging the Sales and Marketing Divide series a few weeks ago to get to the bottom of the persistent misalignment between sales and marketing teams and come up with some …
Continue Reading about Building one team to drive revenue for your organization →