Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
The old saying, “Don’t reinvent the wheel,” continues to carry a lot of wisdom. After all, wheels have been around for millennia and haven’t really changed much for one important reason: because they …
Continue Reading about Six classic principles of B2B marketing that still matter →
Peter and I started this Bridging the Sales and Marketing Divide series a few weeks ago to get to the bottom of the persistent misalignment between sales and marketing teams and come up with some …
Continue Reading about Building one team to drive revenue for your organization →
Sales teams often find marketing collateral impractical or unsuited to the sales process. Marketing teams, on the other hand, struggle to understand why sales won’t use what they’ve made and are …
Continue Reading about Creating sales-ready collateral that moves buyers along their journey →
Sales and marketing teams often disagree about what constitutes a qualified lead. Marketing may prioritize volume and engagement metrics, while sales focus on buyer readiness and closeable deals. The …
Continue Reading about Aligning sales and marketing for better lead management →
There are practical reasons why sales and marketing occupy their own different worlds. They have different jobs to do, even if both are ultimately about making a company’s offerings compelling …
Continue Reading about Solving the messaging disconnect between sales and marketing →
Over the past few weeks, I’ve been discussing how to solve the divide between sales and marketing with Peter Meyers of Portage Sales. It’s a common problem for many organizations, leading to a lot of …
Continue Reading about What is the most critical gap between sales and marketing? →
