Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Over the past few weeks, I’ve been on a bit of a mission. I’ve been trying to figure out if integrated marketing as a concept was dead, needed refinement or was really the right approach. Along the …
Continue Reading about The Many Different Kinds of Marketing →
It’s not surprising that social media has had an impact on sales just like it has on marketing. Social selling is the process of developing relationships via social networks and includes sharing …
Continue Reading about Another Secret Weapon for Account-based Marketing →
As part of my series on integrated marketing over the last few weeks, I looked at account-based marketing as an alternative, since it clearly focuses on the customer by identifying the target accounts …
Continue Reading about Your Secret Weapon for Account-based Marketing →
One of the attributes of account-based marketing that’s key to its success is the better alignment between sales and marketing. It focuses the two groups, that quite often don’t see eye-to-eye on the …
Continue Reading about 5 Key Steps for a Successful Account-based Marketing Plan →
Throughout my series on integrated marketing over the past few weeks, I’ve been focused on how it needs to change in order to be more effective. However, maybe it’s just time to move on and replace it …
Continue Reading about Could Account-based Marketing Replace Integrated Marketing? →
Over the past month, I’ve looked at how integrated marketing is defined, how it needs to change to be relevant again and questioned whether it’s dead or not. I’m still not sure on this last point but …
Continue Reading about 5 Keys to a Truly Integrated Marketing Plan →
