Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
It should be clear from my recent series of posts that integrated marketing, as previously defined, has a lot of potential but has failed to live up to it because campaigns don’t always integrate …
Continue Reading about New Integrated Marketing Approach: Part 1 →
It all started with a simple question: is integrated marketing dead? While I thought a new framework for marketing would come our of this search, when I found out that 131 different kinds of …
Over the past few weeks, I’ve been on a bit of a mission. I’ve been trying to figure out if integrated marketing as a concept was dead, needed refinement or was really the right approach. Along the …
Continue Reading about The Many Different Kinds of Marketing →
It’s not surprising that social media has had an impact on sales just like it has on marketing. Social selling is the process of developing relationships via social networks and includes sharing …
Continue Reading about Another Secret Weapon for Account-based Marketing →
As part of my series on integrated marketing over the last few weeks, I looked at account-based marketing as an alternative, since it clearly focuses on the customer by identifying the target accounts …
Continue Reading about Your Secret Weapon for Account-based Marketing →
One of the attributes of account-based marketing that’s key to its success is the better alignment between sales and marketing. It focuses the two groups, that quite often don’t see eye-to-eye on the …
Continue Reading about 5 Key Steps for a Successful Account-based Marketing Plan →
