It all started with a simple question: is integrated marketing dead? While I thought a new framework for marketing would come our of this search, when I found out that 131 different kinds of …
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The Many Different Kinds of Marketing
Over the past few weeks, I’ve been on a bit of a mission. I’ve been trying to figure out if integrated marketing as a concept was dead, needed refinement or was really the right approach. Along the …
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Another Secret Weapon for Account-based Marketing
It’s not surprising that social media has had an impact on sales just like it has on marketing. Social selling is the process of developing relationships via social networks and includes sharing …
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Your Secret Weapon for Account-based Marketing
As part of my series on integrated marketing over the last few weeks, I looked at account-based marketing as an alternative, since it clearly focuses on the customer by identifying the target accounts …
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5 Key Steps for a Successful Account-based Marketing Plan
One of the attributes of account-based marketing that’s key to its success is the better alignment between sales and marketing. It focuses the two groups, that quite often don’t see eye-to-eye on the …
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Could Account-based Marketing Replace Integrated Marketing?
Throughout my series on integrated marketing over the past few weeks, I’ve been focused on how it needs to change in order to be more effective. However, maybe it’s just time to move on and replace it …
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