Last week, I talked about how email marketing is far from dead and that it remains a key part of your demand generation activities and most importantly your lead nurturing. But there may be one …
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Email Marketing is Not Dead
For the last number of years, there have been countless articles and comments about the death of email. With social media and a new messaging app every few months, why would anyone continue to use …
Life without Target
When my wife and I moved back to Canada, one of our big concerns was whether we could survive life without Target as we had gotten quite attached to the store during our years living in the US. It was …
But It’s Not Just About Getting Found
Last year, I started a series of posts on how generating demand is the second core strategy in your sales-centric marketing plan that is instrumental in helping sales generate more revenue. I looked …
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My Three Words for 2015
For the last couple of years, I've read about Chris Brogan's "My 3 Words" exercise. The idea is to come up with just three words that frame your goals and intentions for the coming year. This year …
Top 5 Tips for Your 2015 Marketing Plan
It's that time of year again when many are frantically looking for the perfect gift while others are developing their marketing plan for next year. If you haven't begun yet, then you better get …
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