Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Sales and marketing teams often disagree about what constitutes a qualified lead. Marketing may prioritize volume and engagement metrics, while sales focus on buyer readiness and closeable deals. The …
Continue Reading about Aligning sales and marketing for better lead management →
There are practical reasons why sales and marketing occupy their own different worlds. They have different jobs to do, even if both are ultimately about making a company’s offerings compelling …
Continue Reading about Solving the messaging disconnect between sales and marketing →
Over the past few weeks, I’ve been discussing how to solve the divide between sales and marketing with Peter Meyers of Portage Sales. It’s a common problem for many organizations, leading to a lot of …
Continue Reading about What is the most critical gap between sales and marketing? →
Successful B2B demand generation on LinkedIn requires a good-sized network, but you don’t want to grow your connections just for the sake of numbers. The key is to link with qualified prospects who …
Continue Reading about How to build the best list of prospects in Sales Navigator →
Content is the cornerstone of any B2B demand generation campaign and efforts on LinkedIn are no different. It’s the most important thing after you create a profile that talks to your prospects and not …
Continue Reading about Three key ways to optimize your LinkedIn content strategy →
It’s hard to believe but LinkedIn turned 20 last May (2023), making it one of the oldest still-active social media sites. I’m not sure anyone would have predicted that success for the site whose …
Continue Reading about Why LinkedIn makes the best platform for B2B demand generation →
