Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
There are practical reasons why sales and marketing occupy their own different worlds. They have different jobs to do, even if both are ultimately about making a company’s offerings compelling …
Continue Reading about Solving the messaging disconnect between sales and marketing →
Over the past few weeks, I’ve been discussing how to solve the divide between sales and marketing with Peter Meyers of Portage Sales. It’s a common problem for many organizations, leading to a lot of …
Continue Reading about What is the most critical gap between sales and marketing? →
Successful B2B demand generation on LinkedIn requires a good-sized network, but you don’t want to grow your connections just for the sake of numbers. The key is to link with qualified prospects who …
Continue Reading about How to build the best list of prospects in Sales Navigator →
Content is the cornerstone of any B2B demand generation campaign and efforts on LinkedIn are no different. It’s the most important thing after you create a profile that talks to your prospects and not …
Continue Reading about Three key ways to optimize your LinkedIn content strategy →
It’s hard to believe but LinkedIn turned 20 last May (2023), making it one of the oldest still-active social media sites. I’m not sure anyone would have predicted that success for the site whose …
Continue Reading about Why LinkedIn makes the best platform for B2B demand generation →
It’s that time of year again. When we make our New Year resolutions, publish trends for the upcoming year, or in my case share #my3words. My 3 words was started by Chris Brogan in 2006 as an …
