Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
I’ve focused a fair bit lately on how B2B messaging needs to be simple, differentiated and consistent. That applies at the highest level of your messaging and is the key to your framework. As you …
Continue Reading about Why context matters and how leveraging it can improve your B2B messaging →
“The ultimate driving machine” “Just do it” “The happiest place on earth” “A diamond is forever” “You’re in good hands” I’m sure you recognize most, if not all, of these taglines and …
Continue Reading about Do B2B technology companies need to create a brilliant tagline? →
Developing truly great messaging and communicating it to an audience is tough work for any business, but for B2B technology companies it’s especially hard. That’s because, unlike a new car or …
Continue Reading about Top 3 messaging challenges that B2B technology companies need to solve →
In our recent “It’s Launch Time!” webinar, we outlined a proven framework to ensure you have everything covered for a successful product launch. We asked attendees a couple of questions to understand …
Continue Reading about Two significant questions from our new product launch webinar →
Every product launch has a lot riding on it, but especially for B2B startups going to market for the first time. The last thing you can afford to think is, “Because we built it, customers will come.” …
Continue Reading about Twelve important tactics you want on your product launch checklist →
I’ve written before about the boost you can get from outsourcing some or all of your marketing functions. But companies with limited resources often worry outsourcing B2B marketing will be too …
Continue Reading about Is there a clear business case for outsourcing B2B marketing needs? →
