Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
It’s hard to believe but LinkedIn turned 20 last May (2023), making it one of the oldest still-active social media sites. I’m not sure anyone would have predicted that success for the site whose …
Continue Reading about Why LinkedIn makes the best platform for B2B demand generation →
It’s that time of year again. When we make our New Year resolutions, publish trends for the upcoming year, or in my case share #my3words. My 3 words was started by Chris Brogan in 2006 as an …
I’ve talked a lot about messaging over the past few weeks because I believe simple, consistent and differentiated messaging is vital to any successful marketing effort. So far, all of that content has …
Continue Reading about It’s not just what you say – it’s how you say it →
If there’s one thing about marketing, it’s that it never stands still. It’s constantly evolving. On top of mastering and maintaining the fundamentals of good strategy and clear messaging, marketers …
Continue Reading about How to become a better marketer when you have no time →
I’ve focused a fair bit lately on how B2B messaging needs to be simple, differentiated and consistent. That applies at the highest level of your messaging and is the key to your framework. As you …
Continue Reading about Why context matters and how leveraging it can improve your B2B messaging →
“The ultimate driving machine” “Just do it” “The happiest place on earth” “A diamond is forever” “You’re in good hands” I’m sure you recognize most, if not all, of these taglines and …
Continue Reading about Do B2B technology companies need to create a brilliant tagline? →
