Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Over the past month, I’ve looked at how integrated marketing is defined, how it needs to change to be relevant again and questioned whether it’s dead or not. I’m still not sure on this last point but …
Continue Reading about 5 Keys to a Truly Integrated Marketing Plan →
I'll return to the series on integrated marketing next week but thought it was time for a quick rant. This one is more friendly, I think. A colleague sent me this quote recently, "Content is King, …
So what’s wrong with integrated marketing and how does it need to change in order to be more effective? Or should we just move on and develop a new concept? Over the last couple of posts, I looked …
Continue Reading about How Does Integrated Marketing Need to Change →
Last week, I started a series of posts to explore whether the concept of integrated marketing is dead. In that post, I looked at Wikipedia, which defines integrated marketing communications as the …
The idea behind integrated marketing was that the whole would really be bigger than the sum of its parts. And, when done right, integrated marketing can deliver on that promise and take marketing to …
Prospects trust what their peers and/or friends say most of all. That's why I talked about how the very best kind of endorsement is from a customer. But in the early stages of a company or product, …
Continue Reading about Create or Participate in a Community to Build Credibility →
