Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
One of the attributes of account-based marketing that’s key to its success is the better alignment between sales and marketing. It focuses the two groups, that quite often don’t see eye-to-eye on the …
Continue Reading about 5 Key Steps for a Successful Account-based Marketing Plan →
Throughout my series on integrated marketing over the past few weeks, I’ve been focused on how it needs to change in order to be more effective. However, maybe it’s just time to move on and replace it …
Continue Reading about Could Account-based Marketing Replace Integrated Marketing? →
Over the past month, I’ve looked at how integrated marketing is defined, how it needs to change to be relevant again and questioned whether it’s dead or not. I’m still not sure on this last point but …
Continue Reading about 5 Keys to a Truly Integrated Marketing Plan →
I'll return to the series on integrated marketing next week but thought it was time for a quick rant. This one is more friendly, I think. A colleague sent me this quote recently, "Content is King, …
So what’s wrong with integrated marketing and how does it need to change in order to be more effective? Or should we just move on and develop a new concept? Over the last couple of posts, I looked …
Continue Reading about How Does Integrated Marketing Need to Change →
Last week, I started a series of posts to explore whether the concept of integrated marketing is dead. In that post, I looked at Wikipedia, which defines integrated marketing communications as the …
