Once you’ve created valuable content that is compelling and moves your prospects through the funnel, it’s time to use this content to generate demand. However, demand generation is not just the next …
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How to Make your Presentation Better
Last week, I went on a bit of a rant about how bad PowerPoint presentations can be. Since I already broke the rule that “if you don't have anything nice to say you shouldn't say anything at all”, at …
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Your PowerPoint is WWAAAYYYY too Complicated
For those that know me, you’ve probably heard one of my rants about something that I’m passionate about. I'm not sure how this will translate to the written form but at times I may rant on this blog. …
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Mapping your Content to the Sales Funnel
Recently, I've looked at how creating content is the core element of your marketing plan, how to make it compelling and how to publish new content regularly. However, I wanted to link content back to …
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Creating a Content Publishing Schedule
Over the last few posts, I think it’s clear that I'm passionate about creating compelling content as the cornerstone of your marketing plans. However, it’s one thing to create the greatest white …
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The Most Important Elements of Compelling Content
Last post, I talked about how content needs to be the cornerstone of your marketing efforts. However, you can't just put up any old content to address this need. The content needs to be valuable to …
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