Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Prospects trust what their peers and/or friends say most of all. That's why I talked about how the very best kind of endorsement is from a customer. But in the early stages of a company or product, …
Continue Reading about Create or Participate in a Community to Build Credibility →
There are many things that can help a company build credibility. We've talked about how partners, influencers, awards and customers play a role. But, language and words also play a key role in making …
Continue Reading about The Importance of Language to Building Credibility →
There’s a saying that nobody ever got fired for buying IBM. Now this saying may be slightly dated and you can substitute other established and proven companies in place of IBM but you can’t substitute …
Continue Reading about Partner with Trusted Brands to Build Credibility →
Over the last couple of posts, we've talked about how winning awards and getting industry influencers to endorse your company will build credibility but there is another way that is far more …
Continue Reading about The Very Best Endorsement is from a Customer →
Think of how much more credible your brand will be when a well-respected industry analyst talks about how a specific problem needs to be solved with your solution. Or, think of an article in a trade …
Continue Reading about Increasing Your Credibility when Industry Influencers Endorse You →
There are clearly many ways to build credibility but one pursued by many organizations is to earn awards or endorsements from outside organizations. Outside or third party is obvious as you can’t just …
Continue Reading about And the Winner is… Earn Awards to Build Credibility →
