The idea behind integrated marketing was that the whole would really be bigger than the sum of its parts. And, when done right, integrated marketing can deliver on that promise and take marketing to …
Blog
Create or Participate in a Community to Build Credibility
Prospects trust what their peers and/or friends say most of all. That's why I talked about how the very best kind of endorsement is from a customer. But in the early stages of a company or product, …
Continue Reading about Create or Participate in a Community to Build Credibility →
The Importance of Language to Building Credibility
There are many things that can help a company build credibility. We've talked about how partners, influencers, awards and customers play a role. But, language and words also play a key role in making …
Continue Reading about The Importance of Language to Building Credibility →
Partner with Trusted Brands to Build Credibility
There’s a saying that nobody ever got fired for buying IBM. Now this saying may be slightly dated and you can substitute other established and proven companies in place of IBM but you can’t substitute …
Continue Reading about Partner with Trusted Brands to Build Credibility →
The Very Best Endorsement is from a Customer
Over the last couple of posts, we've talked about how winning awards and getting industry influencers to endorse your company will build credibility but there is another way that is far more …
Continue Reading about The Very Best Endorsement is from a Customer →
Increasing Your Credibility when Industry Influencers Endorse You
Think of how much more credible your brand will be when a well-respected industry analyst talks about how a specific problem needs to be solved with your solution. Or, think of an article in a trade …
Continue Reading about Increasing Your Credibility when Industry Influencers Endorse You →