Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
It's that time of year again when many are frantically looking for the perfect gift while others are developing their marketing plan for next year. If you haven't begun yet, then you better get …
Continue Reading about Top 5 Tips for Your 2015 Marketing Plan →
Last week, I recounted a recent experience and @searsca #fail. But instead of it just being a rant about poor customer service, I wanted to make it a case study to show how treating your customers …
Continue Reading about Six Ways to Fix Customer Service and Your Brand →
It's time for another rant but also a case study. This time I wanted to share a recent experience around the worst customer experience I've ever had and how it impacts the company. Next post, I'll …
Continue Reading about Why is Customer Service Sooooo Bad? →
In part one of this series, I talked about some of the "traditional" ways to get found. The reason I highlighted them first is because many organizations now ignore them completely in favour of some …
It's clear that getting found is critical to your demand generation efforts so whether you do it through brand awareness or lead generation, you clearly need to deploy the right tactics to get found …
Continue Reading about How to Get Found: Some “Traditional” Approaches →
There is a frequent argument among marketing professionals about whether you should place a form in front of your content to capture prospect info or whether it’s better to make the content more …
Continue Reading about Form or No Form? That is the Question →
