When my wife and I moved back to Canada, one of our big concerns was whether we could survive life without Target as we had gotten quite attached to the store during our years living in the US. It was …
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But It’s Not Just About Getting Found
Last year, I started a series of posts on how generating demand is the second core strategy in your sales-centric marketing plan that is instrumental in helping sales generate more revenue. I looked …
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My Three Words for 2015
For the last couple of years, I've read about Chris Brogan's "My 3 Words" exercise. The idea is to come up with just three words that frame your goals and intentions for the coming year. This year …
Top 5 Tips for Your 2015 Marketing Plan
It's that time of year again when many are frantically looking for the perfect gift while others are developing their marketing plan for next year. If you haven't begun yet, then you better get …
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Six Ways to Fix Customer Service and Your Brand
Last week, I recounted a recent experience and @searsca #fail. But instead of it just being a rant about poor customer service, I wanted to make it a case study to show how treating your customers …
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Why is Customer Service Sooooo Bad?
It's time for another rant but also a case study. This time I wanted to share a recent experience around the worst customer experience I've ever had and how it impacts the company. Next post, I'll …
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