Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
Last year, I started a series of posts on how generating demand is the second core strategy in your sales-centric marketing plan that is instrumental in helping sales generate more revenue. I looked …
Continue Reading about But It’s Not Just About Getting Found →
For the last couple of years, I've read about Chris Brogan's "My 3 Words" exercise. The idea is to come up with just three words that frame your goals and intentions for the coming year. This year …
It's that time of year again when many are frantically looking for the perfect gift while others are developing their marketing plan for next year. If you haven't begun yet, then you better get …
Continue Reading about Top 5 Tips for Your 2015 Marketing Plan →
Last week, I recounted a recent experience and @searsca #fail. But instead of it just being a rant about poor customer service, I wanted to make it a case study to show how treating your customers …
Continue Reading about Six Ways to Fix Customer Service and Your Brand →
It's time for another rant but also a case study. This time I wanted to share a recent experience around the worst customer experience I've ever had and how it impacts the company. Next post, I'll …
Continue Reading about Why is Customer Service Sooooo Bad? →
In part one of this series, I talked about some of the "traditional" ways to get found. The reason I highlighted them first is because many organizations now ignore them completely in favour of some …
