Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
A lot of B2B content ends up being ‘audience agnostic’: written to appeal to multiple roles or verticals for efficiency’s sake or because target B2B buyer personas haven’t been defined. While this may …
Continue Reading about Why detailed B2B buyer personas make a winning content strategy →
We all know stories are powerful. They not only engage the audience but help them remember more. That’s why storytelling is so critical to your B2B content. Telling stories rather than simply …
Continue Reading about How a B2B content framework helps you tell better stories every time →
How can you know if you are achieving B2B content success? What does success look like for your business, in your industry? There’s a dizzying array of metrics you could track, in fact there are too …
Continue Reading about Know how to set clear goals for more B2B content success →
Let’s be honest. How many B2B content planning to-do lists start with “publish one blog a week” and end with “do a video series on X” — “oh, and maybe a webinar, too”? Many organizations seem to …
Continue Reading about Four B2B content planning pitfalls you really need to avoid →
B2B technology marketing organizations, both large and small, continually struggle to scale their capacity so they can deliver on more and more tactics. They increase their budget, hire additional …
Continue Reading about Marketing with focus: A better approach for B2B results →
Yogi Berra once said, “When you come to a fork in the road, take it.“ For those that don’t know Berra, he was an all-star catcher for the Yankees but may be remembered more for his Yogi-isms, …
