Brendan Ziolo | B2B Marketing Dude
Blogger, Consultant and Speaker
My last few blog posts have focused on the time and effort it takes to create great content that tells a compelling story and meets your business goals. But to do that consistently on an ongoing …
Continue Reading about How to plan a clear, more achievable B2B content calendar →
I published “My 3 words” for the first time back in 2015 and while I missed a couple of years, I did get back to it last year. Given my career changes this past year, I felt it more important than …
A lot of B2B content ends up being ‘audience agnostic’: written to appeal to multiple roles or verticals for efficiency’s sake or because target B2B buyer personas haven’t been defined. While this may …
Continue Reading about Why detailed B2B buyer personas make a winning content strategy →
We all know stories are powerful. They not only engage the audience but help them remember more. That’s why storytelling is so critical to your B2B content. Telling stories rather than simply …
Continue Reading about How a B2B content framework helps you tell better stories every time →
How can you know if you are achieving B2B content success? What does success look like for your business, in your industry? There’s a dizzying array of metrics you could track, in fact there are too …
Continue Reading about Know how to set clear goals for more B2B content success →
Let’s be honest. How many B2B content planning to-do lists start with “publish one blog a week” and end with “do a video series on X” — “oh, and maybe a webinar, too”? Many organizations seem to …
Continue Reading about Four B2B content planning pitfalls you really need to avoid →
